Transforming international student mobility

The way we live, work and learn is changing – and higher education institutions are no exception. This means daunting challenges lie ahead for any established, traditional HEIs that are resistant to change. Yet new ways to connect with students and employers around the globe will also present opportunities.

As businesses become ever more global they increasingly demand employees with international experience. They want staff who can help them adapt and grow in new markets. In fact, studies show that 60% of employers actively seek or attribute value to international study experience when recruiting.

HEIs must ensure that their programmes address these changes. And those that show they can improve students’ employability through international experience are more likely to attract prospective students. But this means looking beyond local businesses and forging links with international companies and HEIs.

Governing boards at HEIs can’t assume it is business as usual any more in the higher education sector.

To adapt to the challenges of the next decade, they must review their strategy and business model to ensure it is fit for purpose. Our report makes three key recommendations to help with this:

• Think global: work with multi-national firms and overseas HEIs to develop new opportunities for students to gain international experience. Use these to attract international students who want to increase their employability.
• Build your brand: encourage international alumni to live your brand throughout their careers, building their brand and your reputation.
• Dive into digital: invest in new technology which attracts, educates and maintains contact with international students.